Post by account_disabled on Jan 23, 2024 12:38:41 GMT 2
Getting more customers at a lower cost is the dream of any business. Especially during such a difficult period as quarantine. The case of the repair and construction company Yudistroy shows how to achieve this through analytics and advertising optimization. Our partner, internet marketing agency OdesSeo, shares his experience . Reading time: 11 minutes Project Features What has changed with the introduction of Ringostat What OdesSeo specialists could do What the Yudistroy team could do results Client: repair and construction company "Yudistroy" Region: Odessa and settlements within a radius of 50 km Period: from September 2019 to date Project Features The client contacted OdesSeo 10 months ago.
The agency Fax Lists sets up contextual advertising for it in Google Ads, targeted advertising in Facebook/Instagram and is engaged in SEO promotion. Calls play an important role in the business of Yudistroy. 90% of requests to the company are received by phone and only 10% through a form on the website. This is explained by the fact that repair and construction services are not cheap. Therefore, customers usually consider several companies at once. Because of this, they want to first get all the necessary information and only then make a choice.
The most convenient way to clarify this is by phone or using the call back form . Case study on construction: an increase in the number of targeted calls by 285% and a threefold reduction in their prices Yudistroy website with a Ringostat call back form, the color of which is customized specifically to match the design of the site The client initially realized the importance of calls in the company's processes, so he already used Ringostat. But previously, number substitution was not configured for all services posted on the site. Starting cooperation with OdesSeo, Yudistroy set the agency the task of optimizing campaigns based on call tracking data. It included: redistribution of budgets; adding new campaigns based on demand; adjusting targeting settings, ads, etc.
The agency Fax Lists sets up contextual advertising for it in Google Ads, targeted advertising in Facebook/Instagram and is engaged in SEO promotion. Calls play an important role in the business of Yudistroy. 90% of requests to the company are received by phone and only 10% through a form on the website. This is explained by the fact that repair and construction services are not cheap. Therefore, customers usually consider several companies at once. Because of this, they want to first get all the necessary information and only then make a choice.
The most convenient way to clarify this is by phone or using the call back form . Case study on construction: an increase in the number of targeted calls by 285% and a threefold reduction in their prices Yudistroy website with a Ringostat call back form, the color of which is customized specifically to match the design of the site The client initially realized the importance of calls in the company's processes, so he already used Ringostat. But previously, number substitution was not configured for all services posted on the site. Starting cooperation with OdesSeo, Yudistroy set the agency the task of optimizing campaigns based on call tracking data. It included: redistribution of budgets; adding new campaigns based on demand; adjusting targeting settings, ads, etc.