Post by account_disabled on Mar 3, 2024 11:02:04 GMT 2
Defining specific business objectives is essential to creating effective and measurable web marketing strategies. Only in this way can marketing and sales collaborate to achieve tangible, long-term results. In this article, we see how to define a marketing plan based on metrics and concrete data. Web marketing strategies: why data is needed Defining a digital marketing plan without underlying metrics means moving blindly and hoping to achieve the desired results sooner or later. A statement like "This year we have a turnover of 15 million euros, the objective is to double the figure next year" does not correspond to a real business objective, because it is not SMART , i.e. specific, measurable, accessible, realistic and timely . web marketing strategiesHowever, in many companies B2B marketing objectives are set that are too generic and without.
actually knowing whether they are really achievable and how to achieve them. To understand this, you need to have a clear understanding of the current situation by asking yourself some questions: What is the current lead flow? What are the conversion rates? How to increase them? How many new contacts do you need to double your turnover? What is the necessary budget? To decide the actions that marketing and sales must Australia WhatsApp Number Data take to transform visitors to the company website into customers, a quantitative study is needed, based on real data, which tracks the conversion rates at each stage of the buyer's journey. New Call-to-action The goal is to understand exactly: how many users visit the company website how many turn into.
contacts how many of these can be defined as marketing-qualified leads (MQL), sales-qualified leads (SQL) and sales opportunities how many turn into customers In this image you can see the definitions of the terms used so far, to better understand the concepts: web marketing strategiesThis allows you to determine current performance, and then plan subsequent activities and objectives based on it. The issues are: What is the conversion rate to achieve? How many new visitors are needed each month to generate a certain number of leads? How many leads are needed to generate new
actually knowing whether they are really achievable and how to achieve them. To understand this, you need to have a clear understanding of the current situation by asking yourself some questions: What is the current lead flow? What are the conversion rates? How to increase them? How many new contacts do you need to double your turnover? What is the necessary budget? To decide the actions that marketing and sales must Australia WhatsApp Number Data take to transform visitors to the company website into customers, a quantitative study is needed, based on real data, which tracks the conversion rates at each stage of the buyer's journey. New Call-to-action The goal is to understand exactly: how many users visit the company website how many turn into.
contacts how many of these can be defined as marketing-qualified leads (MQL), sales-qualified leads (SQL) and sales opportunities how many turn into customers In this image you can see the definitions of the terms used so far, to better understand the concepts: web marketing strategiesThis allows you to determine current performance, and then plan subsequent activities and objectives based on it. The issues are: What is the conversion rate to achieve? How many new visitors are needed each month to generate a certain number of leads? How many leads are needed to generate new